INDONESIA:
Industri halal di Indonesia berkembang pesat seiring meningkatnya kesadaran konsumen Muslim terhadap pentingnya jaminan kehalalan produk. Namun, masih banyak pelaku usaha mikro yang belum mengajukan sertifikasi halal, khususnya di Kabupaten Bangka yang memiliki potensi besar pada sektor kuliner dan pengolahan hasil laut. Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal dan biaya sertifikasi terhadap minat pelaku usaha mikro dalam mengajukan sertifikasi halal, dengan religiusitas sebagai variabel intervening. Jenis penelitian ini adalah asosiatif dengan pendekatan kuantitatif. Populasi penelitian berjumlah 6.186 pelaku usaha mikro bidang makanan dan minuman, dengan sampel 98 responden yang ditentukan melalui rumus Slovin. Teknik pengumpulan data menggunakan kuesioner skala Likert, sedangkan analisis data dilakukan dengan analisis Linier Berganda.

Hasil penelitian menunjukkan bahwa kesadaran halal berpengaruh positif signifikan terhadap religiusitas maupun langsung terhadap minat mengajukan sertifikasi halal. Biaya sertifikasi berpengaruh positif signifikan terhadap minat, dan berpengaruh signifikan terhadap religiusitas. Religiusitas terbukti mampu memediasi pengaruh kesadaran halal dan biaya sertifikasi terhadap minat.Temuan ini menegaskan pentingnya peningkatan pemahaman pelaku usaha mengenai konsep halal, serta perlunya kebijakan pemerintah daerah dalam memberikan subsidi atau fasilitasi biaya sertifikasi bagi usaha mikro. Secara teoritis, penelitian ini memperkuat penerapan Theory of Planned Behavior (TPB) dalam menjelaskan niat pelaku usaha untuk mengajukan sertifikasi halal.

ENGLISH:
The halal industry in Indonesia has been rapidly growing along with the increasing awareness of Muslim consumers regarding the importance of halal product assurance. However, many micro-enterprises have yet to apply for halal certification, particularly in Bangka Regency, which has strong potential in culinary and seafood processing sectors. This study aims to examine the influence of halal awareness and certification costs on micro-entrepreneurs’ intention to apply for halal certification, with religiosity as an intervening variable. This research employed an associative design with a quantitative approach. The study population consisted of 6,186 micro food and beverage enterprises, with a sample of 98 respondents determined using Slovin’s formula. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear analysis.

The findings reveal that halal awareness significantly and positively affects religiosity as well as directly influences the intention to apply for halal certification. Certification costs have a significant negative effect on certification intention but show no significant effect on religiosity. Furthermore, religiosity mediates the relationship between halal awareness and certification intention, but it does not mediate the relationship between certification costs and certification intention. These results highlight the necessity of strengthening entrepreneurs’ understanding of halal principles and the need for local government policies to subsidize or facilitate certification costs for micro-enterprises. Theoretically, this study reinforces the applicability of the Theory of Planned Behavior (TPB) in explaining micro-entrepreneurs’ behavioral intentions toward halal certification.