Safitri, Safitri (2025) Analisis pengetahuan masyarakat dan sosialisasi terhadap produk perbankan syariah: Studi kasus masyarakat Desa Mabat Kecamatan Bakam. Undergraduate thesis, Institut Agama Islam Negeri Syaikh Abdurrahman Siddik.
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Abstract
ENGLISH:
This study raises the issue of public knowledge and socialization of Islamic banking products in Mabat Village, Bakam District. This study aims to analyze how public knowledge and analyze the level of socialization in Mabat Village, Bakam District. As is known, all people in Mabat Village, Bakam District are Muslim. The type of research used is qualitative descriptive research using primary data and secondary data. Data collection techniques through observation, interviews, and documentation. And using the Miles And Huberman method, namely data reduction, data presentation, and drawing conclusions. There were 30 (thirty) respondents. The results of this study indicate that the people of Mabat Village, Bakam District do not understand the difference between Islamic banks and conventional banks and do not know the products available at Islamic banks and for the level of socialization that exists, the community has never participated in the socialization carried out by Islamic banks in Mabat Village, Bakam District regarding Islamic bank products.
INDONESIA:
Penelitian ini mengangkat permasalahan pengetahuan masyarakat dan
sosialisasi terhadap produk perbankan syariah yang ada di Desa Mabat Kecamatan
Bakam. Penelitian ini bertujuan untuk menganalisis bagaimana pengetahuan
masyarakat dan manganalisis tingkat sosialisasi yang ada di Desa Mabat
Kecamatan Bakam. Sebagaimana diketahui bahwasanya masyarakat Desa Mabat
Kecamatan Bakam seluruhnya beragama Islam.
Jenis penelitian yang digunakan adalah penelitian deskriptif kualitatif
menggunakan data primer dan data sekunder. Teknik pengumpulan data melalui
observasi, wawancara, dan dokumentasi. Serta menggunakan metode Miles And
Huberman yaitu data reduction, penyajian data, dan penarikan kesimpulan.
Responden sebanyak 30 (tiga puluh) orang.
Hasil penelitian ini menunjukkan bahwa masyarakat Desa Mabat
Kecamatan Bakam kurang memahami perbedaan antara bank syariah dengan bank
konvensional dan kurang mengetahui produk-produk yang ada di bank syariah serta
untuk tingkat sosialisasi yang ada, masyarakat belum pernah mengikuti sosialisasi
yang dilakukan oleh bank syariah di Desa Mabat Kecamatan Bakam terkait produk-
produk bank syariah.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Keywords: | pengetahuan; sosialisasi; produk; masyarakat |
| Subjects: | 300 – Ilmu Sosial > 330 Ekonomi > 332 Ekonomi keuangan > Bank/Perbankan |
| Divisions: | Fakultas Syariah dan Ekonomi Islam > Perbankan Syariah > Tugas Akhir Mahasiswa |
| Depositing User: | Safitri Safitri |
| Date Deposited: | 22 May 2025 01:54 |
| Last Modified: | 22 May 2025 01:54 |
| URI: | http://repository.iainsasbabel.ac.id/id/eprint/3368 |
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